Disney+
Launch and Campaigns

Role: Designer+Animator
Made at Trollbäck+Company

We were the branding partner for Disney+ from launch through global expansion in 2022. We also designed the identity for Disney Bundle, helping Disney’s streaming services reach a total of 235M subscribers in 2022 to outpace Netflix.

Our work for Disney+ received multiple Cannes Lions awards for its innovative brand identity and digital campaigns, solidifying its position as a leading streaming platform. The platform also earned Webby Awards for Best User Experience (UX) and Clio Awards for motion design and creative direction, showcasing the success of its engaging, user-friendly interface and impactful marketing.

As we began building the Disney+ design system, we developed a dynamic visual motif that translates the warm, hand-drawn curves of the original Disney wordmark into an elastic system of organic shapes, which evoked feelings of nostalgia while reaching toward the future with a modern and cinematic identity that appeals to audiences of all kinds — from Disney Channel fans to Marvel enthusiasts.

Disney Bundle
Brand Identity

Role: Designer+Animator
Made at Trollbäck+Company

For the Disney Bundle campaign, we developed a visual identity system that unites the three distinct brands of Disney+, Hulu, and ESPN+ into a single consumer product, offering audiences a cohesive streaming experience under one price point. The goal was to create a unified identity that connects these individual platforms while maintaining the integrity and personality of each brand.

To achieve this, the strategy focused on bringing the parent brand Disney to the forefront while ensuring that Hulu and ESPN+ remained equal contributors to an expansive and diverse entertainment package. The resulting identity system ties all three brands together through a shared visual language of color, typography, and motion, forming a seamless universe of content that feels both unified and representative of each brand’s heritage.

Credits:

Chief Creative Officer: Alex Moulton
Executive Producer: Erica Schrager
Executive Director Creative Strategy: Bo Bishop
Director of Strategy: Mika Saulitis
Producer: Kevin Anderson
Creative Director: Erin Kilkenny
Design Director: Sarah A. Cohen
Technical Director: David Conklin
Designers: Koda Ko, Steven Wimberly, Ben Nichols, Lili Emtiaz
Animators: Koda Ko, Ben Nichols, Marcelo Meneses

KODA KO

MINI

INFO

Work

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