The Weather Channel
Brand Identity
Made at Trollbäck+Company
The Weather Channel’s refresh was the first for the brand in over three decades. A new network tagline, "It's Amazing Out There," encompasses the joy, wonder, and undeniable power of the weather. We understood the importance of keeping the network's authority on all things weather, while also reaching out to a new generation of outdoor, environmental enthusiasts in order to help future-proof the brand.
This new visual and sonic identity transforms the channel’s information systems, data viz, and 24/7 content strategy, ultimately enticing IBM to acquire its digital platform.