KODA KO




Spotify 
Campaigns and Motion Identity

Role: Designer+Animator
Made at Trollbäck+Company
We created a motion system and global campaigns to highlight Spotify’s new features, aiming to appeal to potential Premium subscribers worldwide through accessible animation. The design showcased how Spotify fits into daily life with a bold, unique visual style, while remaining adaptable and cost-effective across 58 countries.

Our approach included delivering toolkits in 12 languages, ensuring the campaign was both creative and universally understandable.

The campaigns and motion identity that played an instrumental role in Spotify's growth, increasing paid subscribers 66% from 30M to 50M globally during the run.

Here are some of Spotify campaigns I worked on — Discover Weekly, Spotify Party and Summer Premium.



Discover Weekly Campaign 

Spotify Premium Campaigns




Work