Spotify
Campaigns and Motion Identity
Made at Trollbäck+Company
Design a comprehensive motion system and global campaigns to communicate Spotify’s new features and grow its paid subscriber base across 58 countries through accessible, engaging storytelling.
Approach:
Developed a bold, distinctive motion language that showcased Spotify’s presence in daily moments. Ensured global accessibility by creating toolkits translated into 12 languages, making the system both creatively expressive and universally understandable.
Solution:
Delivered a flexible campaign system and motion identity supporting key initiatives including Discover Weekly, Spotify Party, and Summer Premium. The framework enabled consistent storytelling across multiple markets and formats.
Impact:
Contributed to Spotify’s global growth, supporting a 66% increase in paid subscribers from 30M to 50M during the campaign period.