Sesame Street
Motion Identity
Made at Trollbäck+Company
Evolve Sesame Street’s motion identity to honor its legacy while making it more flexible and future ready across global platforms.
Approach:
Created a tactile, character driven motion system inspired by the expressive nature of the Muppets, designed to feel playful, human, and adaptable.
Solution:
Developed a flexible global motion identity that brings the characters to life and adapts seamlessly between brand and content needs.
Impact:
Strengthened Sesame Street’s ability to communicate consistently across modern media while preserving its iconic identity.
Sesame Workshop
Brand Identity
Made at Trollbäck+Company
Redesign the Sesame Workshop identity to better reflect its global mission and unify a diverse ecosystem spanning 150 countries.
Approach:
Developed a visual system inspired by streets and intersections, representing community, collaboration, and organic connection. Built a motion language where lines extend from opposite sides of the screen and overlap to signal cross collaboration.
Solution:
Redesigned the Sesame Workshop logo and expanded the brand identity into a flexible system using vibrant colorways and interconnected visual elements that reinforce the organization’s educational and social good mission.
Impact:
Created a cohesive global identity system that strengthens brand recognition while reflecting Sesame Workshop’s vision of community and connection across cultures.