Sesame Street
Motion Identity
Made at Trollbäck+Company
Crafted a tactile, character-driven graphic framework that brings the muppets to life. By leaning into one of the most salient qualities of Sesame Street, we designed global motion identity and flexible visual system that can amplify either the Sesame Street brand or its content by easily adapting to different creative contexts.
Sesame Workshop
Brand Identity
Made at Trollbäck+Company
From our street to your street. Community, collaboration, and organic bonds inspire our motion language. In all animation, the lines extend from opposite sides of the screen and overlap to signal cross-collaboration. Vibrant colorways and functional system represent the non-profit’s bold, visionary approach to education and philanthropy.