Sesame Street 
Motion Identity

Role: Designer+Animator
Made at Trollbäck+Company
We created a fresh expansive motion identity that honors Sesame Street's legacy and moves it into the future.

Crafted a tactile, character-driven graphic framework that brings the muppets to life. By leaning into one of the most salient qualities of Sesame Street, we designed global motion identity and flexible visual system that can amplify either the Sesame Street brand or its content by easily adapting to different creative contexts.





Sesame Workshop
Brand Identity


Role: Designer+Animator
Made at Trollbäck+Company
Redesigned the Sesame Workshop logo. We created a unique brand identity of streets and intersections that expands the brand's visual language and unites an ecosystem spanning 150 countries.

From our street to your street. Community, collaboration, and organic bonds inspire our motion language. In all animation, the lines extend from opposite sides of the screen and overlap to signal cross-collaboration. Vibrant colorways and functional system represent the non-profit’s bold, visionary approach to education and philanthropy.