New York Times
Campaigns and Films

Role: Designer+Animator
Made at Trollbäck+Company
The New York Times promoted multiple brand initiatives to attract new subscribers and showcase its growing reach. 

We helped create campaign content, conference openings, a video announcing their new website design, and launch Times Premier, its premium subscription. These efforts highlighted award-winning content and contributed to the largest subscriber base in the publication’s history.




NYT Global Advertising Sales Conference

Times Premier Launch Film






NYT Website Redesign Announcement