MTV International 
Visual Identity

Role: Designer+Animator
Made at Trollbäck+Company
Designed a holistic brand experience that unifies MTV’s international properties across 45 countries and 13 language markets with a modern look for on-air, digital, and social platforms.

We created a bold graphic framework inspired by MTV’s iconic logo, bringing consistency to every screen and recognition to every touchpoint. This cohesive design system reaches over 370 million TV viewers and an even larger digital audience, ensuring that no matter where you are, you know you’re watching MTV.



Credits:

Chief Creative Officer: Alex Moulton
Executive Producer: Erica Schrager
Creative Director: Rosie Garschina
Art Director: Erin Kilkenny
Designer: Koda Ko, Nijel Taylor
Animator: Koda Ko, Fionna Mariani, Pat King
Editor: September Raines
Senior Producer: Betsy Jones