KODA KO




FOX Entertainment
Brand Refresh

Role: Art Director
Made at Trollbäck+Company
When FOX launched in 1986, it was defined by its ability to push boundaries and take bigger swings than any other entertainment company. In reawakening this rebellious brand character, Trollbäck+Company had done revolutionary brand identity for FOX Entertainment a few years ago, and recently they came back for more streamlined brand refresh.

I was a lead art director for this refresh — established overall visual style and design system, and supervised 2D and 3D animators.

We optimized the design system by adding a new range of tools, assets, and brand guidelines. The refresh introduced a framework for promotion of different types of programming such as acquired content and prestige series, and added even more customization within the design toolkit, which allows FOX to continue building a modern, attitude-driven entertainment brand.


Credits:

Executive Creative Officer: Elliott Chaffer, Rosie Garschina
Art Director: Koda Ko
Designer: Koda Ko
Animator: Tyler Rispoli, Kasella Acain, Bobby Hanley, Ming Hsiung, Adam Tanner, Adam Rozanski
Senior Producer: Natalie Studdert

Work