Disney+
Launch Campaigns
Made at Trollbäck+Company
Partner with Disney+ to establish a cohesive brand and motion identity from launch through global expansion, supporting its evolution into a leading global streaming platform.
Approach:
Developed a dynamic visual system inspired by the warm, hand-drawn curves of the original Disney wordmark. This evolved into an elastic system of organic shapes that balanced nostalgia with a modern, cinematic identity designed to appeal across diverse audiences, from Disney Channel fans to Marvel viewers.
Solution:
Scaled the Disney+ brand system across global platforms, ensuring consistency while allowing flexibility for campaign and product expression.
Impact:
Helped support Disney+’s streaming growth to 235M subscribers in 2022, outpacing Netflix. The work was recognized with multiple Cannes Lions, Webby Awards for Best UX, and Clio Awards for motion design and creative direction.
Disney Bundle
Brand Identity
Role: Designer+Animator
Made at Trollbäck+Company
Made at Trollbäck+Company
Create a unified identity for the Disney Bundle that brings together Disney+, Hulu, and ESPN+ into a single consumer product while preserving the distinct personality of each brand.
Approach:
Developed a strategy that positioned Disney+ as the central parent brand while maintaining Hulu and ESPN+ as equal contributors within a broader entertainment ecosystem. Focused on building a shared visual language of color, typography, and motion to connect the three platforms.
Solution:
Designed a cohesive identity system that integrated all three brands into a seamless streaming experience under one price point. The system balanced consistency and clarity while allowing each brand’s heritage to remain visible within the unified framework.
Chief Creative Officer: Alex Moulton
Executive Producer: Erica Schrager
Executive Director Creative Strategy: Bo Bishop
Director of Strategy: Mika Saulitis
Producer: Kevin Anderson
Creative Director: Erin Kilkenny
Design Director: Sarah A. Cohen
Technical Director: David Conklin
Designers: Koda Ko, Steven Wimberly, Ben Nichols, Lili Emtiaz
Animators: Koda Ko, Ben Nichols, Marcelo Meneses