Audible
Harry Potter
Launch Campaign
Made at Trollbäck+Company
As Audible’s lead creative agency for the launch of Harry Potter: The Full-Cast Audio Edition, the challenge was to create a visual system that could scale across a global, multi-channel campaign while maintaining consistency across an evolving rollout.
Approach:
Developed a flexible design system inspired by the immersive listening experience, using magical light, smoke, and fire to create a cohesive visual language adaptable across every campaign touchpoint.
Solution:
The campaign launched globally across hundreds of assets, including billboards, digital ads, social content, NYC subway wraps, and bespoke creative for partner platforms. The system remained impactful and recognizable at every scale.
Impact:
The visual system enabled a cohesive campaign experience across platforms, building anticipation throughout the rollout while bringing the magic of the wizarding world into everyday environments.
Audible
Motion Theory
and
Brand Attribution System
Made at Trollbäck+Company
Audible needed a flexible content system that balanced brand, titles, and talent while maintaining a cohesive, elevated look across touchpoints.
Approach:
Leveraging ownable brand ingredients, we built on existing equities to develop a consistent yet flexible content marketing system.
Solution:
An ethereal direction reframes Audible as an immersive, experimental storytelling experience, supported by motion brand guidelines for consistent, flexible execution across social platforms.